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Marketing Plan Guides, Templates & Examples

The marketing plan is an integral part of your business plan and is included in almost all of the business plan templates. These examples are here for fine tuning how your marketing plan should look and what should be included. Again, don't take it from me, the following comes directly from the Small Business Administration (SBA) Website which is an excellent source of business startup information.

Marketing takes time, money, and lots of preparation. One of the best ways to prepare yourself is to develop a solid marketing plan. A strong marketing plan will ensure you're not only sticking to your schedule, but that you're spending your marketing funds wisely and appropriately.

A marketing plan includes everything from understanding your target market and your competitive position in that market, to how you intend to reach that market (your tactics) and differentiate yourself from your competition in order to make a sale.

Your small business marketing budget should be a component of your marketing plan. Essentially, it will outline the costs of how you are going to achieve your marketing goals within a certain timeframe.

If you don't have the funds to hire a marketing firm or even staff a position in-house, there are resources available to guide you through the process of writing a marketing plan and developing a market budget.

Marketing Plan Resources

  • How to Create a Marketing Plan Adobe Download
  • Developing Marketing Plans Adobe Download
  • Guide to Writing a Killer Marketing Plan – Network Solutions – (26 pages) Adobe Download
  • Marketing Plan Outline – LeftBrainRightBrain Marketing Adobe Download
  • Tips for Developing a Marketing Plan – Agricultural Development Center Adobe Download
  • Marketing Plan Guide – BNC National Bank Adobe Download
  • Sample Marketing Plan Adobe Download
  • Preparing a Marketing Plan – John P. Camey, Ph.D. Adobe Download
  • Sample Marketing Plan – (115 pages) Adobe Download
  • Strategic Marketing Process – (97 pages) Adobe Download
  • Marketing Plan Worksheet Adobe Download
  • Marketing Plan Outline Adobe Download
  • Competitive Analysis Worksheet – SCORE Adobe Download
  • How to Write a Marketing Plan Adobe Download
  • A Business Plan is a Marketing Plan – Progrexion Adobe Download
  • Marketing Plan For Cingular – Cingular Adobe Download
  • One Page Marketing Plan Adobe Download
  • Marketing 101: Developing a Marketing Plan Adobe Download
  • How to Write a Marketing Plan & 100+ Marketing Strategies – The Geisheker Group Adobe Download
  • The One Hour Marketing Plan – In Touch Today Adobe Download
  • Sample Marketing Plan – Home Depot Business Toolbox Adobe Download
  • Business Plan Outline – University of Wisconsin Adobe Download
  • Sample Marketing Plan Guide – University of Wisconsin Adobe Download
  • The Sample Marketing Plan Worksheet Adobe Download